knectwork

Market Research Analyst

Job purpose:

We are looking for a methodical Market Research Analyst to survey customer preferences and statistical data to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

Role & responsibility:

1)-Collect data on consumers, competitors, and the marketplace and consolidate information into actionable items, reports, and presentations.

2)-Understand business objectives and design surveys to discover prospective customers’ preferences.

3)-Compile and analyze statistical data using modern and traditional methods to collect it.

4)-Perform a valid and reliable market research SWOT analysis.

5)-Interpret data, formulate reports, and make recommendations.

6)-Use online market research and catalog findings to databases.

7)-Provide competitive analysis on various companies’ market offerings, and identify market trends, pricing/business models, sales, and methods of operation.

8)-Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct Remain fully informed on market trends, and other parties' research and implement best practices.

1)-Proven Market Research Analysis experience.

2)-Ability to interpret large amounts of data and to multi-task.

3)-Strong communication and presentation skills.

4)-Excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office

5)-Search engines, web analytics, and business research tools acumen.

6)-Familiarity with CRM programs.

7)-Adequate knowledge of data collection methods (polls, focus groups, surveys, etc).

8)-Working knowledge of data warehousing, modeling, and mining.

9)-Strong analytical and critical thinking.

10)-BS degree in Statistics, Marketing, or related field.